Russian clothing for women – bold. emotional. distinctive.

This collection is for women who know where they come from—and aren't afraid to show it. At Zareno, you'll find Russian women's fashion that's loud, loving, and a little bit "isterichka." Just like you.

Our shirts, hoodies, and streetwear combine Russian sayings, Slavic soul, and cheeky humor with a modern, high-quality look. Whether you're looking for a gift, a statement outfit, or simply something that suits you – you've come to the right place.

What you can expect at Zareno:

• Expressive designs: From Isteritschka to Principle Rider – every piece speaks your language.
• Soft fabrics & bold prints: Made for everyday wear, ready for any occasion.
• A lot of feeling: for your roots, your friends, your self-love – noticeable in every detail.

Popular highlights:

Discover our bestsellers like the “Isteritschka” shirt , the “Dusha” hoodie or the “Herzstücke” sweatshirt for special occasions.

Who is this collection for?

For strong women with a Slavic soul. For mothers, sisters, daughters, and best friends. For all those who say: "I am not one of many—I am one of us."

Russian women's fashion. Loud, loving, distinctive – only at Zareno.