We founded Zareno because we wanted more than just "normal" clothing. We wanted something that encapsulated our roots, our insider insights, and our sense of humor—something you could put on and immediately tell: "Ah, this person belongs to us."

Growing up between two cultures, we know how special this blend is. The Sundays with pelmeni, the endless family celebrations, the accent that sometimes slips through – and the sayings only our community understands. We wanted to capture all of this in designs that people can wear with pride today, whether on the street, at the gym, or at a family barbecue.

We don't offer mass-produced, off-the-shelf items. Every design is born from real moments – maybe a saying from the past, sometimes a symbol that instantly brings a smile to your face. We value quality, so your hoodie, shirt, or mug not only looks great but will also be one of your favorites for a long time.

For us, Zareno isn't just a shop; it's a piece of home to wear. It's for everyone who's proud of their roots and wants to show it off – with humor, style, and without a lot of words.

Whether you're in Berlin, Hamburg, Munich, or somewhere far away—with Zareno, you always carry a piece of "home" with you. Welcome to our community.